Vikas jain tcs

Micromax was the first among a handful of Indian brands to challenge the dominance of European handsets maker Nokia, which used to enjoy over 70% market share in India. By early 2010, Micromax was counted among the top 4 handset sellers in the country by some analysts. The company, founded by four engineering college friends — Vikas Jain, Rahul Sharma, Rajesh Agarwal and Sumeet Kumar — used product innovations such as the 30-day battery back-up phones and dual SIM phones to capture the minds of a rural audience, which had relatively less brand preference. After cementing its dominance in the hinterland, Micromax unleashed a branding and marketing campaign in urban India, making sure to use advertising vehicles like international cricket tournaments. It even tied up with MTV for co-branded phones to garner Indian youth’s mind share. All that seems like history, when contrasted with th Vikas jain micromax biography definition and uses.